Smooth Start Primer
Smooth Start Primer
Smooth Start Primer
Smooth Start Primer
Smooth Start Primer

Smooth Start Primer

Smooth Start Primer

Smooth Start Primer

Based on 1,000+ reviews · 4.8 out of 5

Smooth Start Primer

249,00 kr

The invisible base that gives your makeup the perfect start - silky-smooth skin and a more even finish that lasts all day.

  • Reduces the appearance of pores and fine lines
  • Gives makeup a smoother, longer-lasting finish
  • Adds moisture and cares for the skin throughout the day

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Orders over DKK 500

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Smooth Start is a silky-smooth primer that instantly evens out the skin’s surface and makes visible pores and fine lines less noticeable.
The lightweight formula creates an invisible base that keeps skin hydrated throughout the day, ensuring your makeup applies more evenly and looks flawless from morning to evening.

Enriched with moisturizing and nourishing ingredients, and developed to suit all skin types.

- Reduces the appearance of pores and fine lines
- Gives makeup a smoother, longer-lasting finish
- Hydrates and cares for the skin throughout the day
- Silky-smooth, lightweight texture that doesn’t feel heavy
- Suitable for all skin types, including mature and sensitive skin
- Works as a smooth base under foundation or tinted moisturizer

1. Apply a small amount of Smooth Start to clean, moisturized skin.
2. Blend evenly over the face with your fingertips, focusing especially on areas with visible pores or fine lines.
3. Let the product absorb for a few seconds before applying foundation or tinted moisturizer.

Developed for daily use on all skin types. Contains moisturizing and nourishing ingredients that help create a smoother skin surface.
Key features:
- Silicone-based, silky-smooth texture that visually fills in pores and fine lines
- Vitamin E (Tocopheryl Acetate) — an antioxidant that helps protect the skin from external factors
- Bisabolol — a soothing ingredient suitable for sensitive skin

Full INCI list:
Cyclopentasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Titanium Dioxide, Isononyl Isononanoate, Zinc Oxide, Synthetic Fluorphlogopite, Polymethylsilsesquioxane, Silica, PEG-10 Dimethicone, Pentaerythrityl Tetraisostearate, Aluminum Hydroxide, Stearic Acid, Phenoxyethanol, Tocopheryl Acetate, Bisabolol.

All orders are shipped the same day if placed before 2 p.m. — otherwise, the next business day.
- Free shipping on orders over NOK 500
- No additional customs duties or hidden fees — the price you see is the price you pay
- Easy returns if you change your mind

30-day satisfaction guarantee

If you are not satisfied with your purchase, you can return the product within 30 days — even if it has been opened and used.

A smoother base for a better finish

Visible pores, fine lines, and uneven texture can make makeup apply unevenly and wear off faster throughout the day.
Smooth Start is a silky-smooth primer that visibly smooths the skin’s surface and gives foundation or tinted moisturizer a more even, longer-lasting finish.

The result is softer, more balanced-looking skin that appears smoother - and makeup that stays looking fresh longer.

Smooth Start Primer

Reviews

What our customers say

Based on 1,000+ reviews

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Incredible what a difference

Love this! I recently bought the primer, foundation, brush, mascara, lipstick, lip liner, and eyeliner. Truly great products. The primer is so smooth. I’ll definitely order again.

Denise · 3 days ago

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Do exactly what is promised

Fantastic foundation. I have sensitive skin and have been using this for three weeks—the skin looks calmer, firmer, and more even. Highly recommended.

Joanne Cooke · 3 days ago

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Very nice products

I started with the color-changing foundation and will never use anything else. I also fell in love with the mascara. Now I’ve ordered the eyeliner and lipstick.

Mandy · 2 days ago

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Very nice products

I started with the color-changing foundation and will never use anything else. I also fell in love with the mascara. Now I’ve ordered the eyeliner and lipstick.

Mandy · 2 days ago

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Very nice products

I started with the color-changing foundation and will never use anything else. I also fell in love with the mascara. Now I’ve ordered the eyeliner and lipstick.

Mandy · 2 days ago

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Questions and answers

From curious to confident

A primer is an in-between step between skincare and makeup. Smooth Start evens out the skin’s surface, makes visible pores and fine lines less noticeable, and gives foundation or tinted day cream a smoother, longer-lasting finish.

Yes. The silky-smooth formula is designed to suit all skin types, including mature and sensitive skin. Bisabolol helps soothe the skin, while vitamin E nourishes it and helps protect against external stressors.

Yes. Smooth Start gives the skin a silky-smooth, even finish even without makeup. You can use it on days when you want a light, natural look without foundation.

A small amount goes a long way. Start with a pea-sized amount spread over your entire face, focusing extra on areas with visible pores or fine lines. Too much product can cause your makeup to slide off - less is more.

Apply Smooth Start after skincare and before foundation or tinted moisturizer. Let the primer absorb for a few seconds before applying the next product for an even, long-lasting finish.

Still unsure?

Contact customer service

— we’ll reply within 24 hours.